struggle to achieve their ideal email open rates…but they know that a
smart, compelling subject line is the first step toward fixing that.
rates and get emails read–and we’ve even got an additional resource
at the end that can help you when you’re really stumped.
1. A ‘How to’ subject line
hear from you. And in some cases, it’s because they want to learn
something from you.
for the reader to discover exactly what he or she will learn by opening
(and reading) your email. It’s simple, clear, and ultra-effective. Think
about trying subject lines like:
- How to increase your sales by 10% in one month
- How to improve your product descriptions in 3 steps
- How to work less and make more money
reading your how-to email. Use hard numbers or exciting results to
show that it’s worthwhile to both open and read your message.
2. A question subject line
your reader–which can be a compelling reason for that person to open
your message. It also helps them recall past situations, problems, or
pain points that can prime them for a solution.
- Are you tired of missing your target sales goal each month?
- Ever wanted a simpler solution to cleaning up after your dog?
problem–and that you can potentially solve it with the contents of your
email. It sparks their curiosity and gets them interested in what you
have to say.
3. A limited offer subject line
limited quantity promotion–we know that fear of missing out compels
people to act more urgently. So instead of leaving an email offer open-
ended, consider making your promotion limited to make people act–
and act quickly.
- FLASH SALE! Get 50% off for two hours only.
- Limited Time Offer: First 100 orders get free shipping!
slight sense of anxiety that makes the reader think, “Oh man. I better
act right now! It’s going to run out!”
4. A curious subject line
show) character are you?” then you know the power of curiosity. Sites
like Upworthy use these tactics in their headlines all the time. But the
good news is that you can also put them to work to boost your email
them need to know what’s within the message body, like:
- One entrepreneur shares the 3 tactics that made her a millionaire
- The secret sauce for writing blog content that gets thousands of
5. A personalized subject line
so it’s no surprise that including a subscriber’s name in the subject line
makes it feel more customized and special.
including a subscriber’s first name in the subject line boosted open rates
by almost 15%. Pretty incredible, right? It might look like this:
- Sarah, we’ve got a special offer just for you!
- We miss you, Sarah! He’s 20% off your next purchase.
use them in subject lines.
6. A benefit subject line
to open your emails. Tell them exactly what they’ll get out of opening
your message, and they’ll be more likely/willing to take action.
Showcase the problem you can solve, the way you’ll help their business,
or how you can make life simpler for them (rather than listing the
features–no one cares.) Like this:
- The one product that’ll keep your office clean for 30 days
- No more searching. Here’s the only book on business growth you’ll
- ever need.
7. A funny subject line
them pause and chuckle, you’ll stand out from the noise. Use a pun,
rhyme, call on pop culture, or craft a silly line that’s quirky and unusual.
It’s easier than it sounds:
- Love Pokemon Go? The You Better Catch This Deal…
- Test it, Try it, You Might Like It :)
let the best performer be the one that sends out to the majority of your
8. A numbered subject line
reader greater detail (without using words.) Instead of saying, “Our tips
for growing your social media following”, you could add clarity by saying,
“3 Ways to Get More Social Media Followers.”
- The 5 Best Blog Posts We Published in 2016
- The 1 Tactic That Produced 50% of our Annual Revenue
9. An announcement subject line
your subscribers that they’re getting VIP access to content others aren’t. It
makes them feel like insiders–getting an inside look at brand new
offerings before anyone else. And exclusivity is a great way to keep your
email subscribers interested in what you have to say.
- Introducing: Our Brand New Course on Growing Your Email List
- VIPs Only: First Look at our 2016 Spring Collection
10. A problem solving subject line
problem for your readers. Again, you’re teasing out a pain point and
presenting a quick, easy solution–and your readers will love you for it. It
might look like:
- Tired of Constant Back Pain? Try the Medicated Pain Patch for FREE.
- No more lost receipts! Scan and toss with the ScanRecorder3000.